sportstotokorea's CI symbolizes a positive lifestyle, a healthy and exciting life with sportstotokorea. Green represents life, growth, positivity and trust. Mix of fresh light green and deep dark green highlights sportstotokorea is committed to create sports environment where customers and society harmoniously coexist. ‘Korea’, expressed in gray, adds refinement and emphasizes sportstoto. The round font expresses infinite possibilities through the image of circle and a lower-case combination reduces the visual weight to capture a friendly image. We aimed to create concise CI to give visual and emotional comfort in various ways. The CI is concise and complete and can be applied in various setting to give visual and emotional comfort.